Thanks to its adaptability, this messaging channel has the ability to interface the full range of messaging channels into a seamless process. Many marketers advertisers neglect to make full use of this powerful tool, putting the brand in disadvantage. In-App Messaging is a versatile internal communication channel and an opportunity to optimize your multichannel outreach. It is a channel easy to create and optimize.
Did you know that customers uninstall or rarely use an App that lacks an inbound engagement strategy?

When your strategy doesn’t have in-app messaging and just relies on push notifications, your brand and company take a major risk


The Importance of In-App Messages

In-App Messaging, once only mobile, is now extended to other messaging channels such as web. In-App messages have the ability to imitate both the effect of a push notification and content email is known for, enabling you to give your clients significant updates while saving push notifications for urgent messages

Customizable and direction driven

Personalize your outreach with customizable buttons, fonts and images while you add deep links to your in-app messages to guide your customers to specific locations within the app or website (as well as to outside pages).  And because they’re made to reach currently active customers, they’re a great way to reach your audience without causing them to disengage.

In-App Message Campaign Ideas

You can choose from an array of campaigns based on the objective you have in mind. Here are some samples:

Pull Mobile Marketing

Here are other samples of multichannel Messaging



Integrate your SDK to get data from your users.

Segmentation enables you to target clients in view of their statistic, behavioral, social, or specialized attributes and activities. This data empowers you to consistently and effortlessly move your clients from download to your KPIs.


Push notifications  are awesome for time sensitive invitations to take action, and in addition to re-connecting with clients who haven’t come into the application in a while.

Successful Push Campaigns will drive the client specifically to content or show the estimation of your application.



Push Messages, Emails, and In-App messages are a great medium to deliver content, but once read, you lose your chance to lock in the attention of the customer. News Feeds improves this issue as they enable you to embed action cards  into your App.


A Proven Strategy

No matter how well you market your mobile app, if it’s not something people need, they aren’t going to be interested. Your mobile app doesn’t have to be just an extension of your website or another version of your online store that would be of interest to only your current customers. You can attract your persona and put your brand name in front of them. Let us help you execute.


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©2018 Inemode a Mobile Marketing Agency


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